Consumer Preferences

I like Sun Chips for two reasons:  The way they taste and for all they have done for Greensburg's recovery.

So, I find it interesting that they are pulling their biodegradable packaging because their customers found the bags "too noisy."

This is why I am skeptical of polls that say people are willing to spend money for a "greener" lifestyle. If people aren't willing to put up with a little more "crackle" in a chip bag, why do we assume they are willing to forfeit dollars? I believe the polls come up with favorable answers because it is easy to tell a pollster something that is politically correct.